Tradeshow Marketing

Tradeshow marketing at its best

A leading laboratory homogenizer company needed support with an important industry tradeshow. We were asked to help with both pre-show and on-site advertising activities. The project included design and production of rolloup banner stands that could be used in their booth. Since the client was giving product demonstrations in their booth, they wanted to generate interest and advance demo registrations. We put together an email marketing campaign that was sent to pre-registrants, which included an online registration landing page. An incentive was offered for demo participation. The direct marketing campaign resulted in demo request beyond the customers stated objectives.

Services provided:
  • Communications strategy
  • Creative concept
  • Banner stand production
  • Email copy, design, production
  • Landing page creation with online registration
  • Campaign performance tracking
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