Advertising Campaign

Integrated communications campaign successfully generates awareness for prestigious science prize

Eppendorf and the prestigious Science journal initiated an annual $25,000 research prize to acknowledge outstanding contributions to neurobiology research. Marketing Now’s Christine Mariconda developed and implemented a communications plan to generate market awareness of the prize and motivate potential candidates to apply. The campaign included print and online advertising, email marketing, direct mail, trade show graphics, posters, and public relations.

Services provided:
  • Communications strategy
  • Creative concept
  • Campaign implementation
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